William Bernbach Quotes

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William Bernbach Quotes
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1.    Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.    —   William Bernbach
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2.    Word of mouth is the best medium of all.    —   William Bernbach
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3.    In communications, familiarity breeds apathy.    —   William Bernbach
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4.    I warn you against believing that advertising is a science.    —   William Bernbach
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5.    The most powerful element in advertising is the truth.    —   William Bernbach
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