Cool William Bernbach Quotes at CollectiveQuotes.
1. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
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2. Word of mouth is the best medium of all. — William Bernbach
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3. In communications, familiarity breeds apathy. — William Bernbach
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4. I warn you against believing that advertising is a science. — William Bernbach
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5. The most powerful element in advertising is the truth. — William Bernbach
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